You should have experience as an implementation consultant in a hybrid role with about 2 years’ experience in Adobe Analytics implementation. You acts as the bridge between IT and the business, translate the business requirements into a technical solution (SDR), and based on requirements provided by the analyst, understand which type of variable is needed, where and how to collect the data, design the data model (data layer), configure and maintain the tag management solution.

You, as the Analytics Developer rarely implement the tags on the page; instead, they are implemented by IT or the system integrator.

You should be familiar with the following tools and environments:

Tools:

• Adobe Experience Platform Launch (Adobe Launch)
• Debugging tools relevant to Adobe Analytics (Packet monitor such as Adobe Debugger, browser developer tools, Charles)
• Adobe Analytics Admin console report suite settings
• Basic Workspace knowledge
• Web development tools, code editor and mobile debugging tools
• Adobe Auditor
• Processing rules
• Classification rules – regex-based classification rules
• JavaScript errors
• Basic understanding of the available Adobe Analytics related APIs
• Adobe I/O integration

Environments:

• Front-end web development environments
• Knowledge of mobile application (limitations and differences, for example, why it is different than web)
• The field of digital marketing
• Minimal knowledge of backend development environments including PC, Mac, Android/iOS operating systems (basic operations, not development)

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have:

• 2 years’ experience in digital analytics with a marketing background
• An in-depth understanding of digital analytics metrics and dimensions
• An understanding the business value of web technologies
• The ability to translate business requirements into metrics or KPIs
• The ability to build and interpret reports
• The ability to communicate results and can propose a course of action based on analysis of reports
• Helped clients understand how to extract/pull the information they want (for example, help them define their business questions)
• An understanding how the technology works and understands a client’s implementation (for example, where the data sits, how it can be collected, how it is tracked) from a functional standpoint
• At least one year of Adobe Analytics hands-on experience
• A basic understanding of how digital analytics is filtering/structuring data
• An awareness of the integration of Adobe Analytics with other Adobe solutions

Additionally, you should be familiar with the following technologies and environments:

• FTP client
• Current Adobe Analytics Workspace features and other reporting options outside of Workspace (ex. schedule projects and schedule reports)
• Debugging tools relevant to Adobe Analytics (Packet monitor such as an Adobe Debugger, browser developer tools, Charles)
• Admin console (Analytics Reports Suite Admin console and Experience Cloud Admin console)
• Adobe Launch fundamentals/basics
• Apps, SPA, basic website understanding
• Mobile services UI
• Adobe Help Center
• Data export options (ex. right click to export, .csv download, Data feeds, Data Warehouse extract)

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have:

• 1-2 years of experience in the field of marketing technology
• 3-6 months of experience with audience activation
• Experience with Boolean logic, digital marketing jargon, data analytics and strategies
• Knowledge of business objectives and KPIs, familiarity with digital marketing technology stacks and various platform integrations, and an understanding of data flows (ID types, ID syncs, pixel tracking, people-based destinations)

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have approximately 1-3 years of hands-on Commerce experience and a broad understanding of the e-commerce experience.

You should have experience in:

• Digital marketing: SEO, CMS, sales techniques like cross-selling and up-selling, understanding Google Analytics, email templates
• Security, compliance, and privacy laws, such as PCI, GDPR, ADA, CAN-SPAM, PSD2
• Sales/marketing strategies like omnichannel and multichannel
• Experience in project management, requirements gathering, integration flows, general e-commerce laws, software development methodologies, and monitoring
• Understanding of business, commerce/e-commerce, and logistics
• Basic understanding of customizable applications, cloud, and server infrastructure
• Modern e-commerce terminology

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have at least 1-3 years of experience with Adobe Commerce development and you’re familiar with the following technologies and environments:

• Adobe Commerce - version 2.4
• PHP
• XDebug/PHP debugging tools, browser debugging tools
• Linting tools
• Composer
• SSH, basic Linux
• Redis, Elasticsearch, SQL, Varnish, RabbitMQ
• API validation tools, API client tools (Postman)
• Version control software such as Git
• Cloud Architecture

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have at least 1-3 years of hands-on experience with Adobe Commerce front-end development. You should have the ability to translate the needs expressed by task requirements into a technical solution.

Additionally, you should be comfortable using the following technologies:

• Adobe Commerce - version 2.4.6
• Basic understanding of the front-end structure and layout
• Experience and understanding of HTML, CSS (and preprocessors), LESS, JavaScript and UI Components, jQuery, Underscore, Require.JS, Knockout, also PHP templates, DB knowledge and content management
• Familiarity with the platform, CMS Blocks, Widgets, CMS pages, Category pages, Product pages, Cart and Checkout, and Account Dashboard area
• Basic understanding or knowledge of admin configurations
• Knowledge of extending and overwriting styles, layouts, and JS files
• Extending parent themes/Theme hierarchy
• CLI command (cache cleaning, setup:upgrade, indexers, deployment mode) & Grunt
• Caching technologies, client-side browser, understanding storages (Cookies, local storage)
• Understanding responsive design and media queries
• WYSIWYG/Page builder
• Understanding code packages
• Implement translation
• Understanding how to work with email templates
• Understanding of Adobe Commerce Cloud infrastructure
• Basic understanding of Cloud CLI command tool

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have:

• At least 2 years of extensive Adobe Campaign Classic software experience
• Multi-year experience developing marketing campaigns and tactics using digital omnichannel
• Experience interpreting/translating business requirements to actionable Campaign deliverables
• Experience with marketing metrics such as ROI, click-through rates, and conversion
• An understanding of typology application, access management, web technologies and database marketing
• An awareness of the legal and ethical guidelines for marketing

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have:

• At least two years of Campaign software experience
• At least three years of combined experience in JavaScript programming, SQL development including ETL, and web technologies (XML, HTML and web services)
• Experience executing a marketing campaign using digital omnichannel
• Experience with database architecture and knowledge of database marketing
• Ability to map requirements to Campaign functionality
• Ability to troubleshoot Campaign implementations
• Basic understanding of server configurations related to Campaign

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have experience working in a channel delivery environment (email, direct mail, mobile, and social); familiarity with marketing campaign tactics such as multi-touch, life cycle, and reactivation; and an understanding of marketing metrics such as ROI, clickthrough rates, and conversion.

Additionally, you should have:

• Field experience working with Adobe Campaign Standard with regular frequency
• An ability to process data files
• An understanding of the concepts of relational databases, triggers, APIs, and technical workflows
• An understanding of how to build marketing workflows and work with the underlying data to launch marketing workflows
• Experience configuring reports
• An understanding of campaign delivery set up and approvals

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have:

• At least two years of Adobe Campaign Standard software experience
• At least two years of relevant experience in multi-channel digital marketing campaigns and web development (such as, REST API)
• The ability to perform tasks in Adobe Campaign including template development, technical workflows, schema development, and integrations, and be able to monitor the instance using control panel
• Experience working in a channel delivery environment (email, direct mail, mobile, and social)
• Familiarity with marketing campaign tactics such as multi-touch, life cycle, and reactivation
• An understanding of marketing metrics such as ROI, click-through rates, and conversion.
• Experience administering a marketing automation platform
• Basic knowledge of CSS, HTML, and JavaScript, emails
• Basic knowledge of relational database and data modeling
• An understanding of technical workflows and configured them
• Experience extending a recipient table or schema and data management
• Created typology rules, workflows, delivery and Campaign templates
• Configured roles and rights
• Experience with the administration console and integration with other Adobe applications
• Awareness of Adobe I/O and Adobe I/O Runtime
• Experience with transactional messaging, and message delivery on multi-channels
• Experience with managed packages

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have 12-24 months experience in Adobe Customer Journey Analytics, and be able to perform the following tasks:

• Read and understand XDM schema (classes)
• Demonstrate a familiarity with the platform interface
• Validate data (query service), seeing your data in a dataset
• Understand required Admin permissions for different access levels
• Read and understand a QA script
• Define a QC script to hand off to AEP engineer
• Configure connections with primary identities (person ID)
• Configure connections with multiple datasets
• Configure a data view (Metric / dimension configuration)
• Configure Adobe Customer Journey Analytics
• Transform data within the dimensions and metrics
• Analyze Workspace basics (visualizations, attribution settings, filters, calculated metrics)
• Understand data governance in CJA (DULE)
• Build across channel metrics or people-based filters
• Distinguish/understand sandboxes in AEP
• Understand audience publishing (sharing)

Certifications expire after two years. To maintain your certification, you must renew it before it expires.