You should have a minimum 3-4 years of experience designing Adobe Analytics architecture, data layer specifications, and tag management, as well as a basic understanding of JavaScript code.

Additionally, you’re responsible for translating business requirements into tracking specifications and Adobe Analytics variables, and you’re familiar with the following technologies and environments:

• Web Analytics Applications
• Adobe Experience Cloud
• Tag Management Systems
• CMS
• Browser developer tools
• Optimization tools
• Code editors

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have at least 3 years of experience with data collection methods, data management platforms, and digital marketing technology stacks across Adobe and non-Adobe marketing platforms. You understand clients’ unique technical and business requirements and develop customized solutions.

Additionally, you should be able to complete the following tasks:

• Analyze business requirements to understand existing data and the additional data that is required
• Design and develop specific implementations to meet customer requirements
• Implement Adobe Audience Manager using different methodologies • Create segments
• Activate audience segments across different Adobe and non-Adobe cloud solutions
• Generate and analyze different reports within Audience Manager
• Understand data collection strategies

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have at least 3-5 year experience leading Commerce development projects and are able to design, integrate, implement, and explain solutions to business problems by utilizing Adobe Commerce along with associated services.

Additionally, you should be very familiar with the following activities and technologies:

• Extend core features
• Configure Adobe Commerce fully
• Create full blueprint of how an extension should work, requirements of company to blueprint of how it should work, without having to go into the code
• Understand business needs/features
• Performance implications of solutions and extensions
• Service contracts logic
• GraphQL
• Understand Composer as a dependency tool
• Set up and configure working instance of Adobe Adobe Commerce from scratch
• Customize admin dashboard, creating grids and forms
• Cache and index management; creating custom index
• Create new cache type
• Troubleshoot and debug various problems in environment
• Extend and manage database schema
• Security features, provide secure installation and development extension
• Perform server-based services which Adobe Commerce connects (Redis, Varnish configuration management)
• Aware of best coding standard practice, Coding standards, PSR, SOLID principle
• Set up and use Adobe Commerce Services Connector (and associated services)
• Staging content management
• Understanding Adobe Commerce defaults, when its’ available and not available
• Broad grasp of any related Adobe Commerce domain • Design project architecture
• Optimize performance of Adobe Commerce default
• Creating and modifying B2B
• AMQP protocol and adapters in Adobe Commerce (S3)

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have:

• Experience with multiple Adobe Campaign Classic implementations
• An understanding of how Adobe Campaign works as a digital marketing solution and implements it based on project requirements
• The ability to create a functional design document
• The ability to create a functional scope of work for an Adobe Campaign installation
• The ability to provide the technical roadmap including LEO and task dependencies
• The ability to provide technical requirement information for the project scope and timeline
• Experience with business requirements workshops
• Experience leading solution design workshops
• The ability to evaluate multiple solution approaches and provide recommendations
• The ability to review existing campaigns and processes on other platforms to determine needs for the Adobe Campaign implementation
• The ability to describe and demonstrate product features and capabilities
• The ability to map product capabilities to high use cases
• Experience supporting the pre-sales team
• The ability to offer deskside coaching (product best practice, reporting metrics, and so on)
• Experience describing the differences between deployment models

Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have:

• At least 3 years of experience as an architect building AEM Sites
• The ability to work in Adobe Managed Services and Adobe Experience Manager as a Cloud Service
• The ability to set up Adobe Experience Manager environments and infrastructure

Additionally, you should have the ability to perform the following tasks:

• Design a software change process for customers (on-prem and cloud)
• Define a content model for content/assets that can accommodate future requirements
• Defines the necessary templates and components based on business requirements
• Identify when to use out-of-the-box/functionality/core components versus custom components
• Design caching, load balancing and security strategies (dispatcher, firewall, CDN,)
• Provide high-level effort estimations for initial set up and feature delivery
• Establish the function and use cases of internationalization
• Define strategies to support multi-site and multi-language
• Determine correct configuration mechanisms for software modules
• Integrate third-party and Adobe products with AEM
• Define migration and upgrade strategies (products and content)
• Understand deployment methodologies (content and code)
• Create and deliver infrastructure/deployment diagrams
• Determine information models to use with AEM applications
• Define authentication and authorization security models and concepts
• Determine persistence models based on customers’ requirements (binary storage, deployment scenario, and so on)
• Design workflow models for business processes
• Establish strategies for platform performance and penetration/security testing
• Reuse content across multiple channels
• Account for cloud-focused considerations, such as: Auto-scaling, Replication, Asset management, the implications and differences between on-premises and managed services, Cloud Manager, Package management

Furthermore, these Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have:

• A current certification as an Marketo Engage Business Practitioner Certified Expert
• At least five years of experience preferably with multiple instances of Marketo Engage
• An understanding of the business impact and effectively explain/communicate their solution to the stakeholders (technical and non-technical) at different levels
• The ability to conceptualize a solution and translate to a Marketo Engage architecture, understand the business processes impacted by integrations
• Familiarity with the principles of architecting an instance

Also these Certifications expire after two years. To maintain your certification, you must renew it before it expires.

You should have:

• At least three years of digital marketing optimization experience
• At least two years’ experience (or five engagements) implementing, deploying, and troubleshooting Adobe Target
• Experience integrating Target with the Adobe Experience Cloud
• Fundamental understanding of JavaScript, HTML, CSS, and front-end web development
• Familiarity with/awareness of Adobe Target APIs/SDKs, server-side integration, reporting and administration
• Knowledge of implementing Adobe Target with Single Page Application (SPA) frameworks, mobile and email, and recommendations.

These Certifications expire after two years. To maintain your certification, you must renew it before it expires.