Salesforce Administrators Certifications

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Salesforce Certifications

Salesforce Designers solve complex problems and design ethical, equitable and sustainable solutions on the Salesforce Platform that serve both businesses and communities.

Salesforce Designer Certifications

Strategy Designer

Certification

The Salesforce Certified Strategy Designer certification exam is for individuals who want to demonstrate their knowledge, skills, and experience in the following areas:

• Guiding discovery, research, and design efforts to create a common vision and direction for a product;
• Facilitating the creation of customer journeys from inception to completion;
• Aligning business needs with the end-user experience of a Salesforce product or service;
• Advocating for design quality and vision alignment within a solution recommendation Identifying and framing problems (e.g. from business problems to user/human problems);
• Applying design thinking methodology;
• Leading prioritization and focus of design efforts and implementation;
• Leveraging other roles, and knowing when to consult with experts in adjacent skills such as visual identity, business, and technology;
• Aligning stakeholders around a vision; presenting ideas simply, bringing creative problem-solving to resolve objections, and persuading critics.

User Experience (UX) Designer U

Certification

The Salesforce Certified User Experience (UX) Designer exam is for candidates who are aspiring or experienced designers wanting to build and design solutions on the Salesforce Platform. Salesforce Certified UX Designer candidates should have a baseline knowledge of how to problem-solve and design using core UX concepts, and be able to deliver those experiences using the Salesforce Platform's core features. Candidates should also be able to work with customers to determine their needs and requirements using human-centered design.

Salesforce Certified UX Designer candidates should have at least 6 months of hands-on experience as a UX designer, engineer, administrator, stakeholder, facilitator, or researcher. Additionally, Salesforce Certified UX Designer candidates should have 3 to 6 months experience utilizing UX design concepts on the Salesforce Platform.

Sales professionals bring in revenue by sharing valuable product and service solutions addressing customer problems. They use research, product knowledge, and team selling to drive success.

Salesforce Sales Professional Certifications

Sales Representative

Certification

The Salesforce Certified Sales Representative certification exam is for individuals who want to demonstrate their knowledge, skills, and experience in the following areas:

• Guiding discovery and research to create a sales plan.
• Fostering key business relationships for customer engagement.
• Engaging customers through each stage of the sales process.
• Demonstrating thought leadership during all customer engagement.
• Formulating and presenting solutions based on customers’ needs.
• Handling objections and negotiations.
• Gaining commitment to close deals.
• Identifying pipeline generation and pipeline progression.
• Applying knowledge of forecasting to drive opportunities and renewals.
• Achieving customer success through order management and fulfillment, service and support, and customer value.

Salesforce Marketer Certifications

Marketing Cloud Account Engagement Consultant

Certification

The Salesforce Certified Marketing Cloud Account Engagement Consultant program is designed for individuals who have experience implementing the Account Engagement application and can explain Salesforce administration concepts that relate to Account Engagement features. The Salesforce Certified Marketing Cloud Account Engagement Consultant has experience with Account Engagement administration and configuration, and is able to successfully design and implement Account Engagement solutions that meet customer business requirements, are maintainable and scalable, and contribute to long-term customer success. This credential encompasses the breadth of the Account Engagement application and its integration on the Salesforce platform.

The Salesforce Certified Marketing Cloud Account Engagement Consultant generally has 12 months or more of hands-on experience implementing and administering the Account Engagement Lightning App and Salesforce platform. A successful candidate should understand best practice approaches for B2BMA, and its out-of-the-box functionality, but not necessarily deep knowledge on the topic. The Salesforce Certified Marketing Cloud Account Engagement Consultant possesses facilitation and consultative skills to gather business requirements, design solution alternatives, and implement them to meet business needs.

Marketing Cloud Account Engagement Specialist

Salesforce Certifications

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Account Engagement. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is intended for an individual who has experience using the capabilities of the Account Engagement platform, including practical application of the skills and concepts noted in the exam objectives below.

The Salesforce Certified Marketing Cloud Account Engagement Specialist generally has 6-12 months of experience building and executing marketing end-to-end workflows with the Account Engagement platform.

Marketing Cloud Administrator

Salesforce Certifications

The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.

The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud. Candidates should be able to maintain the Marketing Cloud platform, respond to common business requirements, and perform administrative functions within Marketing Cloud. Additionally, candidates should have three to six months of experience administering a Marketing Cloud instance and prior experience with digital marketing.

Marketing Cloud Consultant

Salesforce Certifications

The Salesforce Certified Marketing Cloud Consultant program is designed for individuals who have experience configuring Marketing Cloud solutions. The candidate has proven experience with the administration and configuration of Marketing Cloud, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Administrator exam. This credential is targeted toward the Salesforce consultant or partner who has mastered the implementation of Marketing Cloud by demonstrating design best practices, executing deployment of campaigns, and finalizing custom solutions for customers. The Salesforce Certified Marketing Cloud Consultant is able to meet customer business requirements that are maintainable, scalable, and contribute to long-term customer success.

The Salesforce Certified Marketing Cloud Consultant has experience using Marketing Cloud tools in executing both tactical and strategic email campaigns. The consultant knows how to build email marketing campaigns while incorporating different tools such as the content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize customer email campaigns. The Salesforce Certified Marketing Cloud Consultant is also able to troubleshoot and solve platform issues.

Marketing Cloud Developer

Salesforce Certifications

The Salesforce Marketing Cloud Developer program is designed for developers who have hands-on experience developing for Marketing Cloud. The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. This credential is targeted toward the Marketing Cloud Developer who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Developer is also proficient in SQL and has experience in using Marketing Cloud APIs.

The Salesforce Marketing Cloud Developer has experience configuring and customizing data for the Marketing Cloud. The developer is knowledgeable in subscriber management across channels and has the ability to troubleshoot various programmatic languages that guide the design of both tactical and strategic email campaigns. The Salesforce Marketing Cloud Developer has experience as a full-stack developer for Marketing Cloud creating personalized, dynamic messages, landing pages, making use of Marketing Cloud scripting languages, and is experienced with data configuration, manipulations, and advance segmentation, as well as reporting and analytics.

Marketing Cloud Email Specialist

Certification

The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who can demonstrate knowledge, skills, and experience in email marketing best practices in the following areas: content creation, subscriber and data management, delivery, and analytics within the Marketing Cloud Email application.

The Salesforce Marketing Cloud Email Specialist has experience using Marketing Cloud, specifically Email Studio, Content Builder, Journey Builder, Einstein features, importing data, segmenting data, and running reports that capture email data. They can create solutions that meet email marketing goals. The Marketing Cloud Email Specialist is familiar with product capabilities related to email marketing, report generation, and data management.

The Salesforce Marketing Cloud Email Specialist has experience using the Salesforce Marketing Cloud Email application tools in executing both tactical and strategic email campaigns. This user knows how to build email marketing campaigns while leveraging a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns. The Email Specialist is also able to troubleshoot and solve basic Marketing Cloud-specific issues.

Salesforce Certifications